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Social media companies have been hard at work to make sure they play a helpful rather than harmful role in disseminating news and information about the coronavirus pandemic. Today, Twitter took an extra step beyond its own platform to put its efforts into the wider, already under-pressure world of journalism. Twitter announced that it would […]n”,”protected”:false,”author”:13119829,”featured_media”:1956280,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Twitter is donating $1M across two foundations to support journalism during the coronavirus pandemic https://tcrn.ch/3bzuQsH by @ingridlunden”,”categories”:[337,329026,34944863,3457,17396],”tags”:[576734528,576740177,316,576596570,599182],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/03/GettyImages-1209656874.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/3bzuQsH”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”twitter”,”cb_name”:”Twitter”,”cb_slug”:”twitter-organization”,”cb_link”:”https://crunchbase.com/organization/twitter”],”associatedEvent”:null,”event”:null,”authors”:[13119829],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1964733″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1964733″],”version-history”:[“count”:5,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1964733/revisions”],”predecessor-version”:[“id”:1964845,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1964733/revisions/1964845″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=1964733&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1956280″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1964733″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1964733″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1964733″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1964733″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1964733″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1964733″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:13119829,”name”:”Ingrid Lunden”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ingrid-lunden/”,”slug”:”ingrid-lunden”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=96&d=identicon&r=g”,”links”:”facebook”:”https://www.facebook.com/ingridlunden”,”twitter”:”https://twitter.com/ingridlunden”,”linkedin”:”https://www.linkedin.com/in/ingridlunden”,”crunchbase”:”https://www.crunchbase.com/person/ingrid-lunden”,”position”:”Writer”,”cbDescription”:”

Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London.nn

Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect.nn

When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence).”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1421351035/tbebbexwnizrc5qurxt4.jpg”,”twitter”:”ingridlunden”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:13119829,”name”:”Ingrid Lunden”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ingrid-lunden/”,”slug”:”ingrid-lunden”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=96&d=identicon&r=g”,”links”:”facebook”:”https://www.facebook.com/ingridlunden”,”twitter”:”https://twitter.com/ingridlunden”,”linkedin”:”https://www.linkedin.com/in/ingridlunden”,”crunchbase”:”https://www.crunchbase.com/person/ingrid-lunden”,”position”:”Writer”,”cbDescription”:”

Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London.nn

Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect.nn

When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence).”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1421351035/tbebbexwnizrc5qurxt4.jpg”,”twitter”:”ingridlunden”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:1956280,”date”:”2020-03-09T09:41:22″,”slug”:”3d-rendering-of-microstructure-of-coronavirus”,”type”:”attachment”,”link”:”https://techcrunch.com/3d-rendering-of-microstructure-of-coronavirus/”,”title”:”rendered”:”3D rendering of Microstructure of coronavirus”,”author”:24893112,”license”:”source_key”:”getty images”,”person”:”wang jinming”,”authors”:[24893112],”caption”:”rendered”:”

3D rendering of Microstructure of coronavirus, 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top VCs are investing in D2C”,”content”:{“rendered”:”

If youu2019re looking for toothbrushes, skin-care face masks, mattresses, glasses or even socks, thereu2019s a digitally-native, direct-to-consumer (D2C) company or two that can help you out.n

And thanks to smart digital marketing, the cult followings that ensue and the economics of e-commerce, D2C has changed how we relate to consumer goods (while attracting a waterfall of investment dollars).n

Globally, D2C startups have raised between $8 billion to $10 billion in known venture capital across more than 600 deals since the start of 2019, according to Crunchbase data. The industry was catalyzed by a number of nine-figure deals for companies like Glossier, which sells makeup products, and Ro, which is a telehealth startup.n

Indeed, when prepping this post for publication, our list of notable D2C rounds since the start of 2019 grew long enough that we abandoned the idea of including a digest. The sector has been active across a host of verticals, making it hard to sum up in terms other than rounds and dollars invested.n

But those are trailing indicators of what is going on between D2C startups and their investors. TechCrunch was curious, especially in the wake of the troubled Casper IPO, how investor sentiment might have shifted and what venture capitalists are looking for in the category.n

To get a grip on the matter, we caught up with Nicole Quinn from Lightspeed Venture Partners, Ben Lerer and Caitlin Strandberg from Lerer Hippeau, Gareth Jefferies from Northzone, Matthew Hartman of Betaworks Ventures, Alexis Ohanian of Initialized Capital and Luca Bocchio of Accel.n

We got into advice for founders looking to raise, whether influencer marketing is worth it and which channel one investor says is an u201call-but-closed door for most D2C companies.u201d Weu2019ll start with a summary of the three trends that stood out the most from our collected answers and then share the full investor digests.n

Three key themes for D2C in 2020



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