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‘Disney Plus’ was Google’s top US trending search term in 2019


Google today released its annual “Year in Search” data that takes a look back at some of the most notable searches of 2019. Specifically, Google looked at the biggest trends — meaning, search terms that saw the largest spikes in traffic over a sustained period in 2019 compared to 2018. In the U.S., Disney’s new streaming service “Disney Plus” was the biggest search trend of 2019, followed by Cameron Boyce, Nipsey Hussle, Hurricane Dorian, Antonio Brown, Luke Perry, Avengers: Endgame, Game of Thrones, iPhone 11 and Jussie Smollet.

“Game of Thrones” was also the biggest U.S. TV show search trend of the year, followed by Netflix’s “Stranger Things” and “When They See Us,” then HBO’s “Chernobyl” and Disney Plus’s “The Mandalorian.”

On the global stage, Apple’s iPhone 11 was the fifth biggest trend of the year, one ahead of Game of Thrones (No. 6), but behind searches for “India vs South Africa,” which ranked No. 1. The rest of the list included (in order): Cameron Boyce (No. 2), Copa America (No. 3), Bangladesh vs India (No. 4), Avengers: Endgame (No. 7), Joker (No. 8), Notre Dame (No. 9) and ICC Cricket World Cup (No. 10).

Tech companies’ influence on Google’s Top Trends could also be found in the music category, where “Old Town Road” was the top trending Song globally and in the U.S. in 2019. The Lil Nas X hit song went viral on TikTok this year after the rapper himself uploaded it to the platform back in December 2018.

In addition to topping Google’s list, Lil Nas X was also the No. 1 artist on TikTok, according to its own year-end round-up.