Home / Tech News / Learn how to give your brand a distinct voice from Slack’s Head of Brand Communications Anna Pickard at TC Early Stage

Learn how to give your brand a distinct voice from Slack’s Head of Brand Communications Anna Pickard at TC Early Stage


Learn how to give your brand a distinct voice from Slack’s Head of Brand Communications Anna Pickard at TC Early Stage – TechCrunch

How do you give your brand a voice that feels authentic and unique? How can you communicate with users in a way that helps and engages without feeling weird or forced?

We’re thrilled to announce that Anna Pickard, Head of Brand Communications at Slack, will be joining us at TC Early Stage to teach us all that and more.

In her role at Slack, Pickard helps teams across the company figure out how to communicate with users in a way that feels unified and professional, but not overly canned or corporate.

In her TC Early Stage breakout session aptly called “A brand personified,” Pickard will share some of those lessons with the rest of us.

TC Early Stage is our brand-new, all-virtual event that focuses on helping new founders get exactly the information they need, straight from the experienced founders, executives, investors and lawyers that know it best. It’ll run from July 21 to July 22 and will feature over 50 breakout sessions on topics on everything from fundraising, to hiring your first engineers, to the tech stack you build your product on.

And because it’s all virtual, you don’t even have to go anywhere. Tune in and kick back in your pajamas. We won’t judge.

Pickard joins an outright incredible list of speakers presenting at TC Early Stage, alongside people like Sarah Guo, Jeff Clavier, Sophie Alcorn, Cyan Banister and Garry Tan.

One catch: each of the 50+ breakout sessions at Early Stage will be capped at just 100 people and will be filled on a first-come, first-serve basis. Buy your ticket today (starting at $199) and you’ll be able to sign up for any breakout sessions we announce, plus any we’ve already announced that still have room. Prices increase in two short weeks so secure your seat today!

If you want to know more about TC Early Stage, you can find everything you need to know — things like who’s speaking, what sessions to expect and more — right here.

Interested in sponsoring Early Stage? Contact us here.

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How do you give your brand a voice that feels authentic and unique? How can you communicate with users in a way that helps and engages without feeling weird or forced? We’re thrilled to announce that Anna Pickard, Head of Brand Communications at Slack, will be joining us at TC Early Stage to teach us […]n”,”protected”:false,”author”:5188242,”featured_media”:2002206,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”fb2f19a2-4b9d-3c7e-b3d1-73334bee5dfa”,”categories”:[426985170,20429,17396],”tags”:[576776631,576776630,576715633],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[576715172],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/06/pickard.jpg”,”shortlink”:”https://tcrn.ch/3d5UpSq”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”anna-pickard”,”cb_name”:”Anna Pickard”,”cb_slug”:”anna-pickard-person”,”cb_link”:”https://crunchbase.com/person/anna-pickard”],”associatedEvent”:”ad”:”display”:true,”title”:”Learn from experts from across the startup ecosystem – Prices increase on June 26″,”override_link”:”https://techcrunch.com/events/tc-early-stage-sf-2020?display=true”,”date”:1595289600,”link”:”https://techcrunch.com/events/tc-early-stage-sf-2020/”,”status”:”pre”,”title”:”TC Early Stage 2020″,”termID”:576715172,”event”:1913208,”authors”:[5188242],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2002189″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2002189″],”version-history”:[“count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2002189/revisions”],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5188242″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2002189&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5188242″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2002206″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2002189″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2002189″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2002189″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2002189″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2002189″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2002189″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:5188242,”name”:”Greg Kumparak”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/greg-kumparak/”,”slug”:”greg-kumparak”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=96&d=identicon&r=g”,”links”:”homepage”:”http://www.kumparak.com”,”twitter”:”https://twitter.com/grg”,”crunchbase”:”https://www.crunchbase.com/person/greg-kumparak”,”position”:”Editor”,”cbDescription”:”

Greg Kumparak is an editor at TechCrunch.nn

Greg started at TechCrunch in May of 2008. He led TechCrunch’s sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch’s four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.nn

Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He’s also one of the Internet’s most prolific “live bloggers”, having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.nn

He was one of the earliest writers to highlight and report on a number of companies that have since become “unicorns” (reaching a valuation of $1B or more), including Zenefits and Twilio.nn

Kumparak is a frequent guest on TechCrunch’s Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch’s meetups and Disrupt conferences.nn

In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the “tARdis”, or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible “bigger on the inside” visual effect that commonly appears on television’s Doctor Who series.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1397184689/d45c9b9b954bcc0a697dae821253a36b.png”,”twitter”:”grg”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/5188242″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:5188242,”name”:”Greg Kumparak”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/greg-kumparak/”,”slug”:”greg-kumparak”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=96&d=identicon&r=g”,”links”:”homepage”:”http://www.kumparak.com”,”twitter”:”https://twitter.com/grg”,”crunchbase”:”https://www.crunchbase.com/person/greg-kumparak”,”position”:”Editor”,”cbDescription”:”

Greg Kumparak is an editor at TechCrunch.nn

Greg started at TechCrunch in May of 2008. He led TechCrunch’s sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch’s four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.nn

Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He’s also one of the Internet’s most prolific “live bloggers”, having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.nn

He was one of the earliest writers to highlight and report on a number of companies that have since become “unicorns” (reaching a valuation of $1B or more), including Zenefits and Twilio.nn

Kumparak is a frequent guest on TechCrunch’s Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch’s meetups and Disrupt conferences.nn

In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the “tARdis”, or the Augmented Reality TARDIS. 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