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Spotify launches video podcasts worldwide, starting with select creators


Spotify launches video podcasts worldwide, starting with select creators – TechCrunch

Spotify today announced the global launch of video podcasts. The new feature at launch will allow users, including both free users and paid subscribers, to watch the video content from a select group of creator podcasts. But unlike on YouTube, where only paid subscribers can listen to YouTube video content in the background while they do other things on their device, Spotify says its users will be able to seamlessly move between the video version and the audio. When multitasking, audio content will continue to play in the background, as you use other apps or even if you lock your phone.

The video podcasts are supported on both the desktop and mobile app — and video will serve as an additional component, not a replacement for the audio. That means you’ll still be able to stream the audio or download the podcast for offline listening, if need be.

For creators, the launch of video podcasts represents an opportunity to grow their audience, says Spotify. Often, podcasts already have a video option — but until now, Spotify offered no way for creators to share it on its platform. That meant podcast creators would distribute their audio podcast on Spotify and other podcast distribution services, but would publish their videos to YouTube. They may continue to do, of course — especially if they’ve built a YouTube fan base for their work and no deal prevents it.

But being able to publish directly on Spotify means creators will be able to connect more directly with podcast listeners, rather than having to compete on a broader platform that pits their shows against a wide variety of other content. Video also gives Spotify a new place to sell advertising, but the company declined to comment on its ad strategy, saying it was still in the “early stages” of its video efforts.

Only a handful of podcasts are offered starting today, including Book of Basketball 2.0, Fantasy Footballers, The Misfits Podcast, H3 PodcastThe Morning ToastHigher Learning with Van Lathan & Rachel Lindsay and The Rooster Teeth Podcast. These are only available in the markets where podcasts are already supported, Spotify says.

These podcasts include a combination of originals, exclusives and third-party podcasts. Their creators are the only ones that today have the ability to upload their own video content. In the future, Spotify will continue to expand the feature.

The company’s move into video was almost inevitable. In February, Spotify acquired The Ringer to boost its podcast sports content. The deal came with a YouTube-based video operation, which signaled an interest in an expanded media footprint.

Spotify has since inked high-profile podcast deals that could also easily translate to video, too, including one with Warner Bros. focused on DC superheros, which Spotify said in June could later include “new programming from original intellectual property.” It also landed an exclusive deal with Kim Kardashian West, The WSJ reported last month. It brought The Joe Rogan Experience in-house, in yet another exclusive. And just yesterday, Spotify booked a podcast deal with TikTok star Addison Rae.

Spotify didn’t announce video plans in these areas today, but it definitely has access to talent — and offering video could allow it to better negotiate future deals, as well.

Spotify was spotted testing video podcasts earlier this year, but it was with YouTube stars Zane Hijazi and Heath Hussar, of Zane and Heath: Unfiltered, who weren’t mentioned in today’s news announcement.

Video podcasts will begin rolling out today in supported markets. So you may not see the addition immediately, but should soon.

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Congratulations to the Space Force on their new logo, and to Ghost for being beautiful and strong.n”,”protected”:false},”excerpt”:”rendered”:”

Earlier this year, the oft-mocked but actually pretty important new branch of the military, the Space Force, revealed an image that was suspiciously reminiscent of Star Trek. Now the Space Force has revealed a new, sharper graphic that is the force’s actual logo u2014 and a motto to go with it: “Semper Supra,” or “always […]n”,”protected”:false,”author”:12084691,”featured_media”:2021584,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”99b9b621-a2b4-388e-900d-7655f6a5d0a9″,”categories”:[15986864,174],”tags”:[148,576606166],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/07/space-force.jpg”,”shortlink”:”https://tcrn.ch/2BqUF1o”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[12084691],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2021531″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2021531″],”version-history”:[“count”:5,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2021531/revisions”],”predecessor-version”:[“id”:2021635,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2021531/revisions/2021635″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/12084691″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2021531&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/12084691″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2021584″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2021531″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2021531″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2021531″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2021531″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2021531″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2021531″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:12084691,”name”:”Devin Coldewey”,”url”:”https://coldewey.cc”,”description”:””,”link”:”https://techcrunch.com/author/devin-coldewey/”,”slug”:”devin-coldewey”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=96&d=identicon&r=g”,”links”:”homepage”:”http://techcrunch.com/author/tcdevin”,”twitter”:”http://twitter.com/techcrunch”,”linkedin”:”http://www.linkedin.com/company/techcrunch”,”crunchbase”:”https://www.crunchbase.com/person/devin-coldewey”,”position”:”Writer & Photographer”,”cbDescription”:”

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insurtech startups undervalued?”,”content”:{“rendered”:”

On the heels of Hippo’s funding roundu00a0and our exploration of how the private markets appear to be more conservative than public investors at the moment, we’re asking a new question: are a bunch of insurtech startups undervalued?n

Hippo — an insurtech startup focused on home insurance — put together a $150 million round at a $1.5 billion post-money valuation after growing its gross written premium to $270 million “in the past 12 months.” At that valuation, and at pre-adjustment premium scale, Hippo is super-cheap compared to Lemonade, another venture-backed insurtech startup that just went public.n


n

The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or receive it for free in your inbox. Sign up for The Exchange newsletter, which drops Saturdays starting July 25.n


n

There’s no need to relitigate Hippo’s valuation and how the private markets have valued the firm. But our work yesterday does give us the chance to do some fun math on other players in the neo-insurance space, namely, Rootu00a0and MetroMile. Using data accrued from financial filings and valuation data from Pitchbook and Crunchbase, we can grok how much the two firms are worth using Hippo’s and Lemonade’s current premium multiples.n

""If you aren’t familiar, the cohort of startups we’re looking at have raised well over $1 billion as a group; VCs really believe in them. How they are priced then, and how they exit, will help determine the results of many a venture fund.n

So, are other players in the startup insurance market cheap at their last private price when compared to Lemonade and Hippo? Did their venture backers overpay? Let’s find out.n

Cheap? Expensive?



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