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a sudden Amazon’s Prime Video app could rent and sell movies once Apple had its own Apple TV+ app it wanted to distribute on Fire TV? And Apple said that fell under an existing policy — one that magically now included permission for Amazon?)n

In another gray area, Apple appears to turn a blind eye toward companies that incentivize users to pay for access to their upgraded features outside the App Store. For example, Google sells its YouTube Premium service for $11.99 per month via the web, but for $15.99 per month on the App Store to account for Apple’s commission. Apple allows this, despite its rule that says developers can’t discourage the use of in-app purchases. (Apparently, giving users a way to save nearly $50 per year by shopping outside the App Store doesn’t count as “discouraging” an in-app purchase?)n

Developers may be unsure if Google is getting an exception here because it’s Google, or because Apple doesn’t have an explicit rule that says developers can’t charge less when selling a subscription outside the App Store.n

The solution to this whole matter is tricky, of course.n

As much as developers want to sell directly to consumers without sharing a cut with Apple, it would be wrong to say that apps don’t benefit from Apple’s distribution platform. Would iOS apps ever have found as large an audience if they were all side-loaded bits of software instead of being organized, ranked, curated and featured in a built-in App Store?n

Plus, consumers want the convenience of making easy purchases inside an app with a payment card they keep on file. Amazon proved consumer demand for this with one-click checkout, which allowed it to capture massive e-commerce market share over the years. In other words, take away the option to make purchases directly in iOS apps via Apple Pay and prepare for a consumer backlash.n

A better compromise would be a reduction in the cut that Apple takes. Today, Apple currently charges a 30% commission on subscriptions in year one, which drops to 15% in year two. These commissions are often for apps that have built sizable brands without Apple’s help — Spotify, YouTube, Pandora, Hulu, Netflix, Tinder, Fortnite, etc. These apps don’t need the App Store to be “discovered” by users or curated into “must” lists by App Store editors, they simply need to serve their existing users who happen to carry an iPhone.n

Apple may deserve to stick its hand in the pot to some extent for making apps easy to find, install and pay for, but it’s getting much harder to argue that 30% is the right price for such a system. Developers also want more power over their own businesses. Some would want to offer easier payments through the App Store, while others may want to direct payments via the web to avoid Apple’s cut. And some would opt for a combination of both. But at the end of the day, developers want to shoulder the blame or enjoy the benefit of those decisions — not have the decisions made for them.n”,”protected”:false},”excerpt”:”rendered”:”

Apple this week is getting publicly dragged for digging in its heels over its right to take a cut of subscription-based transactions that flow through its App Store. Almost unbelievably, it’s doing so in the middle of antitrust investigations both in the EUu00a0and the U.S. — the latter which CEO Tim Cook may decide to […]n”,”protected”:false,”author”:2414667,”featured_media”:994160,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”72428948-04fd-324f-b1fe-fb7cbc508853″,”categories”:[449557102],”tags”:[216404,5247686,291,449557101,65686,20054,576777538,120],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2014/04/apple-money.jpg”,”shortlink”:”https://tcrn.ch/3eeHy1x”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2004801″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2004801″],”version-history”:[“count”:10,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2004801/revisions”],”predecessor-version”:[“id”:2005089,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2004801/revisions/2005089″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2004801&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/994160″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2004801″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2004801″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2004801″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2004801″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2004801″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2004801″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Reporter”,”cbDescription”:”

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Reporter”,”cbDescription”:”

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. 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savings and investing boom isn’t just a domestic affair”,”content”:{“rendered”:”

The COVID-19 pandemic disrupted consumer and corporate behavior across the board. Some changes were obvious and quick, like cuts to business travel leading to layoffs at companies that served that space. Other changes have been more surprising.n

One such new trend has been rising interest in savings and investing applications, the type of service fintech startups offer consumers. TechCrunch has covered this trend, noting a number of American fintech and finservices seeing hugely rising user activity and revenue.n

Robinhood, the best-known American zero-cost trading app, has seen its trading volume skyrocket along with new user signups. Research into the company’s filings show that its revenue grew to over $90 million in the period as its income from more exotic investments like options advanced.n


n

The Exchange is a daily look at startups and the private markets for Extra Crunch subscribers; use code EXCHANGE to get full access and take 25% off your subscription.n


n

The trend of growing consumer interest in saving money (reasonable during an economic crisis) and investing (intelligent when equity prices fell off a cliff in March and April) has helped smaller fintech startups as well. Personal finance platform M1 Finance and Public, a rival zero-cost stock trading service, have also seen growing demand. The trend is so pronounced that new stories seem to crop up every few days concerning yet another savings or investing fintech that is blowing up, like this recent piece concerning Current.n

""But as Robinhood and other U.S.-based startups are enjoying a bump, fintechs abroad are reveling. In our continuing look at what’s changing in the huge (and hugely capitalized) world of fintech, TechCrunch spoke with Freetrade’s CEO Adam Dodds about what’s happening across the Atlantic. Is Freetrade, a U.K.-based trading app that also offers commission-free trading services, also seeing a wave of consumer demand?n

Free trades are popularn

Speaking with Dodds about Freetrade, he described a company that is a little bit different from what we’ve become accustomed to with Robinhood. Per the CEO, payment for order flow — the thing that brought Robinhood $90 million in Q1 2020 — is banned in the United Kingdom, so his firm makes money on subscriptions for services like retirement accounts, interest on client cash that is sitting still and some income from foreign-exchange.



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