Now that LinkedIn is a part of Microsoft (after closing its $26.2 billion acquisition in December), the social networking site for the working world no longer reports earnings, and the metrics that come with them, as an individual business. So to underscore its growth, today LinkedIn used a blog post to announce that it has now passed 500 million registered users in 200 countries on its platform, a new milestone for the company — up from 467 million members as of its last quarterly report in October of last year.
And in its ongoing effort to increase engagement and time spent on the site, as well as to expand the links between users, LinkedIn said it’s going to be rolling out one more update: you will soon start to see a new dashboard and information about people in your network in the “My Network” tab — where you also go to add new connections and accept invites from others. To get people to visit that tab a little more often, LinkedIn is now going to feed you stats about people you know on the site. A spokesperson tells us that this will include lists of who is the most connected in your network, who has the most mutual connections and interactions with you, who was your first connection, and so on.
It’s not quite what LinkedIn used to offer with InMaps (which it quietly retired in 2014) but it’s a small move in that direction, and I can imagine LinkedIn expanding this too over time if they see it gets some traction.
Revealing more details about your profile, and in more places, is in line with how LinkedIn has been revamping the site overall. Earlier this month, the company started sending out updated terms of service (coming into effect in June) that will see LinkedIn sharing your profile information with more third parties and in more places, although you can opt out of these. Other updates of the past several months have included a completely new (and, sorry LinkedIn, much slower) desktop site; a new, curated newsfeed with trending business news stories; and expansions of some of its paid services such as its Sales Navigator for sales teams.
For some context, jumping 33 million users in six months is in line — not faster, not slower — compared to LinkedIn’s previous growth. In April 2016, the company reported 433 million members, equating to 34 million users added in a similar six-month period.
Today the company also broke out some further stats about who is using the site, and also about what is on it — LinkedIn’s own work-oriented answer to Facebook’s attempt to cover all social bases for its users. There are now over 10 million jobs listed, more than 9 million companies, and over 100,000 business articles published each week.
I was also pretty surprised to see some of the geographical data on where the site is used today. UAE apparently is the most connected country, and London is the most connected city. Unsurprisingly, HR and staffing/recruiting are respectively the most connected job function and industry on LinkedIn. At the end of the day, recruitment is still the mainstay of the platform.