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Taylor Swift’s new Glu Mobile app is a dedicated social network for her fans



Glu Mobile, the gaming company responsible for hits like Kim Kardashian: Hollywood and bombs like Nicki Minaj: Empire is at it again with The Swift Life, an app that’s all about the one and only Taylor Swift.

The app, which doesn’t seem to be quite as game-focused as other celebrity titles in Glu’s portfolio, won’t go live until “late 2017,” according to the company. But the beta version will be available in limited territories soon.

As part of the beta launch, the company is releasing a promo video: